Client Success Story
A local supermarket chain in Illinois. How we revolutionized their business. Here's the full story.
About The Client
Our client is a well known grocery chain in the northern Illinois area, known for producing quality and yet affordable grocery supplies for people in the area over 6 locations.
* We take our clients' confidentiality seriously. While we've changed their names, the results are real.
The Full Story
Our client had long emphasized profits at the expense of brand equity, product innovation, market leadership and category strategy. The company returned to growth mode by getting back to basics: focusing on its core, promoting hero brands and eliminating weak sellers.
Worked with previous digital marketing firm to help them implement better practices for the website and promote movements like more organic foods.
Created a organic movement representing the brand on social media and in stores.
Removing lower quality products/vendors to increase inventory turnover
New retail partnerships to reclaim category leadership.
17% increase in sales YOY
31% increase in average sale size.