Social networks give you the opportunity to interact directly with customers, prospects, organizational fans, and give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street. Social media when done correctly can offer an opportunity for businesses to create a community that follows your business because they enjoy your product, brand, or offerings. However, in order to have organic social growth, it requires daily posting, commenting & engaging with consumers, and trends work. Rami Consulting Group specializes in providing your account with the right amount of activity to promote growth and business.

Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

Most business owners have a pretty good idea of what advertising looks like. These could be Instagram ads that show up in your feed, or these could be commercials that were seen on TV. While everyone has a good idea of how advertising looks like, people often struggle to nail down exactly what it means — and how to do it well. That is the primary challenge that Rami Consulting Group solves, and then we help implement those challenges. 

Facebook is one of the most popular social media platforms in the world, with more than 1.6 billion users. And people like to spend a lot of time on it, whether all at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.

And when it comes to advertising, there is no company in the world that has more information about its users than Facebook. It includes much more than just your age, gender, and alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you spend doing various things online, and what you purchase. From a business marketing standpoint, that stuff is gold. And thankfully it’s right there for the taking, if you know where to find it and how to use it. That’s where RCG comes into play. 

We are a compact and bright team of marketing professionals, with an emphasis on social media campaigns. For the past 6 years, we’ve helped startups, mom-and-pop shops, and big corporations realize the potential in Facebook marketing to grow a customer base, retain those customers, and bring new ones on board. Each campaign will start with A/B testing of each copy against several demographics. We will be able to leverage these to find the best campaigns that work the best for your specific demographics and goals. 

On average, influencer campaigns yield 5X returns. There’s a reason the industry is expected to more than triple in the next five years, as nearly half of consumers now rely on influencer recommendations when making purchase decisions. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

LinkedIn advertising is a great way to acquire clients for your brand and business. Advertising on LinkedIn is different from every other social network. LinkedIn is a professional social network where users share their experience, job title, skills, interests, and education – all to an advertiser’s benefit if your audience targeting matching these options.

Benefits of LinkedIn adverting include:

• Specific targeting: LinkedIn allows you to narrow in on the demographic or select group of individuals you want to reach. Filter through your audience by job title, industry, gender, age, degree, location, and more.
• Active professional user base: With more than 500 million business professionals on this platform, you'll maintain an active presence with an extensive amount of professional users who may be interested in learning more about your business.
• Increase awareness: Through various advertisement forms, you’ll have the opportunity to create better brand awareness and visibility for potential employees, consumers, and business partners.
• Promote partnerships and events: LinkedIn is a site known for its professional users, which makes it the perfect place to recruit prospective employees or network with others in your field through event and conference promotion. Use LinkedIn when you're looking to grow your company and expand your realm of influence through your targeting efforts.

Our expertise in LinkedIn's ad campaign manager and our ability to strategically select amongst the platform's wide variety of ad formatting and targeting capabilities enables us to generate the ideal outcomes for your business.

Our team closely monitors the ad campaign performance and makes adjustments throughout its run to achieve the results that support your overall goals. Following the conclusion of each campaign, we analyze results and insights and utilize them to optimize the campaign.

Our primary goal is to induce strategic growth with digital & traditional marketing implementation. We are capable of starting marketing campaigns from scratch with website development, advertising creative & persona development to furthering marketing performance to already established campaigns with organic methods as well as well as omnichannel paid advertising.

However, what separates us is that we bring decades of experience to the table with experience consultants that have years of experience in industries, while adding a modern component with our young creative team & partners. This means that when working with our clients we spend less time experimenting & more time solving challenges that produce measurable results. With the help of our very experienced consultants, we are able to help pivot strategy when the market shifts, and adjust without losing your edge.